AboutMare verde program...
The Group Aldemar Resorts has 8 5* & 4* hotel
complexes in three strategically important destinations: Crete
(4), Rhodes (2) and Western Peloponnese (2), 3 ultramodern
conference centres, 2 thalassotherapy/spa centres, and 1
By continuously investing in innovative products and ideas and demonstrating a high level of responsibility to man, society and the natural environment over 27 years of activity in the international and Greek markets, the Aldemar Group has gained distinction as one of the most high-powered presences in the hotel industry, with a bed capacity of 5,500 and a total number of 1,300 employees.
The Group’s vision and commitment is to establish high standards of operation and development in Greek tourism and to put Greece on the global tourist map, as an outstanding, attractive destination with top-quality services and a wealth of experiences.
people are precious
Visit also:» LINK SYMPOSSIO WEBSITE
Since 1999 the Group has been providing
employees with educational and training seminars.This
policy aims at employee development, at creating incentives
for development and at constantly improving the quality of
our tourist product. In 2011, 120 of our people were
trained in matters concerning: food hygiene, Group
procedures and quality standards and learning foreign
languages.We collaborate with Higher Educational
Institutes, with special programmes through which
postgraduate students are absorbed into the Group. In
2011, we welcomed the first student as our permanent
colleague. We support NGOs, the official representative of
the global NGO Junior Achievement Worldwide, which supports
the educational community in introducing training
programmes that promote entrepreneurial thinking among
The Aldemar Group has adopted the HACCP system in all
functions and procedures concerning food issues. In the
light of constantly-changing legislation, visitors’ demands
and peculiarities and scientific developments in food
safety and hygiene:
We aim at ensuring the safety and hygiene of food we provide to our customers and personnel - complying with national and community legislation on food safety.
We commit ourselves to provide funds for continuously improving and upgrading facilities and equipment; recognizing and meeting the need for training the person responsible for Food Safety & Hygiene in the HACCP team at each hotel and the staff in general; constantly reviewing and adapting the food safety assurance system to every development; substantiating the implementation and effectiveness of the system.
GLUTEN FREE @ ALDEMAR
In 2011, and on the basis of the internationally recognized nutritional peculiarity, gluten intolerance, the Group drew up in collaboration with a scientific team, a special menu which is provided to visitors at no extra charge. This ground-breaking – for Greek hotels – move was made known to relevant associations as well as to all our associates. The "gluten-free package holiday" operates as a pilot project in our Royal Mare hotel in Crete and in the Royal Olympian in the Western Peloponnese.
ALDEMAR 4 GREECE
We believe that every investment or initiative on our
field aims not only to develop and profit the Group but
also to improve Greece’s position on the global tourist
The idea: A modern travelling symposium that promotes the country’s gastronomic wealth, with fine local products and exciting cookery. The people: A team of Greek chefs who reveal the wealth of Greek cuisine and diet. The synergy: Greek hoteliers, producers and agencies, airlines and shipping companies, telecommunication providers and tour operators, a unique initiative to promote Greece.In November 2011, in its initiative to promote Greek gastronomic culture, the Group won an honorary award for ‘good practices’ from the Greek Wine Federation and Kathimerini’s magazine OINOCHOOS, during the XENIA exhibition.
Sympossio: IT IS greece we love
The Sympossio initiative whose specific goal is to promote Greece abroad through its gastronomic culture, local products and tourist enterprises, fulfils an equally clear objective: it prepares the ground in the domestic market, so as to convey the message to tourist entrepreneurs and producers as well as to the general public, that together we can better create favourable conditions for our growth. By introducing the concept of synergy, as a business philosophy, into one of the most crucial sectors of Greek economy, it works by rallying and heartening the general community, especially during the period of severe crisis we are going through, while concurrently, over time, it will bring a positive economic outcome for us all.
CLEAN UP THE
At least twice a year all the hotels organize beach cleaning, with the participation of the Group’s human resources, visitors and in collaboration with local authorities.
In 2011 we collaborated as both sponsors and volunteers in cleaning the beach at Marathia in the Prefecture of Ilias as part of the SKAI programme ‘Cleaning up Greece’.
Donation & Blood bank:
Aldemar is the first enterprise in the tourism sector and one of the first throughout Greece to set up a blood bank. An important action, already in operation for 14 years, which has at least 250 volunteer blood donors each year. There is central management and organization of donation days and central distribution of reserves. All Group personnel and first-degree relatives are entitled to use the Blood Bank. Over the last 3 years more than 350 cases have been supported by the Blood Bank, meeting the needs of both our people and their families. In 2011 this Group action was presented with the ‘Volunteer Award’ by the National Blood Centre.
We collaborate with and support humanitarian NGOs, such as ‘To Hamogelo tou Paidiou’ (The Child’s Smile), Action Aid and the Red Cross.
We consider local communities our living space to which we must show respect and express our human interest. We coexist, participate and grow together. As an example of actions in 2011, we refer indicatively to the following:
Red Cross,Kazantzakis Museum,13th Heraklio High School,Special Olympics ATHENS 2011 «Polis-Amphitryon»,Pyrgos Theatrical Company,HUMANITARIAN HOSPITALITY,Social Grocery,The Society of Youth Entrepreneurship (SEN),3rd Pyrgos High School..
awardsfor our programs
The Group has been put forward by the employees themselves as being amongst the companies with the best working environment (Best Work Place 2008)
Aldemar has become the first Greek tourist enterprise to be included among the 17 most socially responsible companies in Greece, winning the CRI Bronze from the CR Institute .
The hotels Royal Mare, Knossos Royal & Royal Villas were certified with the Travelife Silver, Sustainability in Tourism Award 2010 & 2011
Since 2000, the beaches at all hotels in the Group have been awarded the Blue Flag, certifying the cleanliness and quality of the waters.
All the hotels in the Group operate and are certified under the HACCP system by TÜVHELLAS.
The Europe’s Leading Green Hotel Chain Award 2008 was presented to the Group by the international tourist organization World Travel Awards.
The Green Key Quality Mark from the Foundation of Environmental Education has been awarded to the following Aldemar resort complexes: Olympian Village (2009, 2010 ,2011), in Skafidia, Ilias; Royal Mare, Knossos Royal & Cretan Village (2010,2011) in Chersonisos, Crete; Paradise Mare in Kallithea, Rhodes (2011).